How to avoid your biggest nightmare

Imagine waking one morning, turning to your favorite news source, and reading that your biggest competitor has announced a revolutionary new product that could eat your market share for breakfast.

Now imagine that didn’t happen, and you arrive at work to hear a proposal from your team that could eat your competitor’s breakfast.

Where would you rather find out about a new innovation:

a) in a competitor’s press release, or

b) from your own people?

If you answered (b), process more ideas. When you ensure the best rise to the top, you’ll astound your market with the pace of change you offer. Consider this six-step process:

1. Turn your business into an idea machine.

2. Be aware of the shoulders you can build on—spread the word.

3. Have an opinion on the future of technology in your field.

4. Grow with your customers.

5. Turn the havoc of change into confidence for your colleagues.

6. Think big and act small.

Technology provides your means for building out these ideas. In the course my book—Trusting Technology—I examine these steps in detail.

For now, ask yourself these questions.

How well do you sleep?

1. When was the last time a competitor announcement scared you?

2. When was the last time you scared a competitor?

Trusting Technology is a book about forming ideas, exploring opportunities with customers and colleagues, and building your future together. Order your copy here.