Customers are the only source of innovation you'll ever need

Customers are the only source of innovation you'll ever need

I make suggestions regularly to my favourite suppliers. When their response exceeds my expectations, I'm their happiest customer. Whether it be my favourite exercise app or a major technology provider, I like to help my suppliers get better. It's common to complain about the bad ones, but I find that providing the leaders with suggestions to be the most fruitful path.